How AI + Automation Supercharged a Third-Party Meeting Planner's Corporate Events
Industry
Corporate Events & Meeting Planning
Client Type
Third-Party Meeting Planner
Focus Area
Event Planning Automation & AI
CHALLENGE
A third-party meeting planning organization who manages large events worldwide was looking for ways to remain competitive. Specifically, it has been challenged with:
SOLUTIONS
We implemented a modular platform tailored to the 3rd Party Planner's ecosystem:
Predictive Forecasting
Registration velocity & no-show models (by segment and event type), Session capacity & overflow predictions, F&B consumption forecasts with day-part and dietary patterns, AV utilization and labor optimization scenarios
Lightning-fast check-in & badging
QR codes, self-service kiosks, and pre-printed/on-demand badges reduce queues from minutes to seconds and shrink staffing needs.
Personalized Attendee Communication
Segmented, behavior-triggered messages (visa letters, travel details, calendar holds, day-before briefings, "go to next session" nudges) across email, SMS, and app push.
Executive ROI & ROO Reporting
Real-time dashboards tying cost centers to outcomes (learning hours, deal acceleration, policy adoption, cultural objectives), Automatic variance analysis vs. budget, Post-event impact modeling (e.g., sales pipeline touchpoints, L&D crediting)
IMPACT
Turning Complex Events into Predictable, Personalized, and Provably Valuable Experiences
19%
Reduction in planner workload (hours saved per event)
+12
Point improvement in NPS Score
3.8×
ROI from cost avoidance, time savings, and improved supplier terms
41%
faster check-in with meeting registration deck
TOOL STACK
Connectors and Governance
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